The foundation of this business was laid during my seven years as a U.S. Army Infantryman. In the military, "good enough" doesn't exist; you operate with a standard of excellence and a level of discipline that stays with you long after the uniform comes off.

Deeply Rooted in 1733

Our name is a tribute to the year Georgia was founded as the last of the original thirteen colonies. We take immense pride in our state’s history of rugged perseverance. Whether we’re out hunting, fishing, or simply enjoying the Georgia outdoors, we are inspired by the spirit of the pioneers who built this land. We wanted to create a brand that felt as permanent and storied as the ground we walk on.